CLIENT

Roots Canada

 

PROJECT

Roots Chicago New Store Opening

While working at Roots, I've had the opportunity to help with many new store openings in both Canada and the US. Roots Chicago is the largest and most immersive Roots store in the company.

The store showcases the distinct character, heritage, and iconic products in different sections of the space - each telling a unique story of the brand’s DNA. These include the Leather Lounge and Customization Workshop, Salt & Pepper Sweat Bar, Cabin Socks wall, and a communal Rec Hall where local musicians, entertainers, and industry experts host events. 

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CREATIVE DIRECTION - Natalie Fagen
GRAPHIC & PROP DESIGN - Lily Kao, Aina Kawamoto

PHOTOGRAPHY - Ilich Mejia

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