CIVIX Explains is a series of illustrated videos created to teach students about government basics and the elections. The colour palette and illustration styles were picked specifically for the adolescent demographic of elementary and high school students. Each topic had a unique theme that students would be able to relate to – such as building blocks, playing cards, apps and games – making the videos more captivating, engaging and digestible, increasing viewership by at least 120%.
Client: CIVIX Canada
Script & Direction: James Tuer & Jonathon Corbiere of Thought Café
Creative Direction: CAMPFIRE
Design: Lily Kao, Patrick Dias, Miguel Natividad
Animation: Miguel Natividad, Patrick Dias
Sound: Thought Café