MOMAT Rebrand


The National Museum of Modern Art, Tokyo, was the first National Museum of Art in Japan and dates back to 1952, when it was established as an institution governed by the Ministry of Education.

The new logo is inspired by the Japanese characters 東京 (Tokyo). Because the two characters are very similar in form, by combining them together creates a unique shape that is still readable for people who know the words. In addition, the primary logo is expanded into division logos, where each part of the circle of the symbol is in a different colour to represent the corresponding division of the museum.

momat_divisionlogo_finalfix2 momat_divisionlogo_finalfix3momat_stationarybusstopmomat_3

Screen Shot 2014-04-28 at 12.28.30 AM


 (Current Logo)



Winner of 2014 Adobe Design Achievement Awards: Semi-Finalist in Print
This is a personal project. The museum is not involved with the rebrand.


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